We had something in common, it was a second job for the both of us after University. After having moved from various media agencies, this was our first foray into the client’s business, doing marketing in a consumer goods MNC.
We were wide eye and enthusiastic, and I first met K about 6 months into the job. I was in Corporate Marketing, while she was in Trade Marketing. What bonded us together was that we were both in the less glamorous marketing jobs in the company, since Brand Marketing were highly coverted roles. Besides, she was seated diagonally across to where I was seated, so naturally she became my lunch partner.
I initially thought she was too prissy at times, but we clicked nonetheless. We saw each other through various changes in that company, after a year, I joined her in the trade marketing team, and we eventually move to Brand Marketing with separate portfolios.
I left the company to do brand marketing for a beauty company, while K stayed another 2 years in the company. Despite not being colleagues anymore, we met each other for dinner then drinks weekly, as it always seem that we had so much to chat about.
She was a ’sister’ at my wedding and when she got married, I was also her ‘sister’ despite already married.
Our weekly meetings slowly fizzled out over time. It became once a month, then once a quarter, then barely twice a year. In fact the last 2 years, I met up with her twice. It has been tough to find some time on weekday nights to wrangle myself away from my responsibilities at home.
So when I embarked on #InHisLoveMAIL project this year, I thought that she should be one of my personal friends, who will be the recipient of my first snail mail package.
Why Snail Mail?
Simply because I think it is one of the most meaningful ways to show love and care to a friend. It is a very good excuse for me to pull together my love for crafting, through sewing and paper-craft. Then personalise these items, together with a hand-written letter in a cute little package.
Most people love receiving letters and cards though mail. I do! I used to love receiving snail mail from my pen-pal in my teenage years, and really looked forward to receiving mail from my sister when I was studying in Australia.
It may be an old-fashioned way of communicating in this ‘technological age’, but there is so much love that is bundled up into an envelope for the recipient, even if it may be just a simple card or just a few sheets of hand-written letters.
How does #InHisLoveMAIL ties in with #InHisLoveFund?
To date, about $350.00 have been raised for the fund. This $350.00 will be converted to 7 sets of $50 Supermarket vouchers that will be placed in each #InHisLoveMAIL mail package. The package will consist of hand-made items, some stationery items and a personalised letter.
This snail mail package was personalised for my friend K, who loves bunnies, giraffes and is fond of cute concepts and sweet flower motifs.
My good friend Pauline, who is another avid crafter, will be working with me to personalise 7 sets of #InHisLoveMAIL packages this year. So the items in each package will vary according to our inspiration for that month. In other words, our ‘crafting and encouragement services’ 😛 are available for any readers who want to encourage or bring joy to a friend through a #InHisLoveMAIL package.
We will create the items, write the letter, throw in a $50 Supermarket voucher with each package, and then mail the package directly to the recipient fully at our cost.
There are 7 sets available, 1 will be prepared for each month.
So do comment on this post and share with me, why you hope to send a #InHisLoveMAIL package to your friend, and I will do a random pick. This could be a friend whom you haven’t met for some time, or she may be going through some challenges in her life, and will need some encouragement. You can choose to remain anonymous if you wish.
Your friend’s name do not need to be shared in the blog comment, as confidential information will only be needed if you are selected. If you are selected, do provide more details about your friend and her design preferences, as the #InHisLoveMAIL package will be personalised according to the concepts that she will like.
If we do not get any ‘nominees’, Pauline and I already have quite a few people in mind whom we want to send these packages to 
So do join us, and participate in nominating a friend and let us work together to spread some love, hope and encouragement through #InHisLoveMail this year!
